Marketing and Management

Brief description

In response to current challenges of future-oriented management strategies and the related problem solving, we accentuate different marketing trends in the attempt to develop a com-prehensive management concept, e.g.:

•  Strategic/Societal Marketing
•  Brand Marketing, Reputation, Corporate Identity
•  Consumer/Organizational Behaviour
•  Market Research, Multivariate Analysis
•  Applied Marketing in different industries (e.g. finance, sports, energy)

We are convinced that Marketing Science as a bottleneck-oriented philosophy within strategic corporate governance plays a central role in the development of future-oriented success strategies.